"I won't divulge too many secrets here, but we'll focus on providing simple calling plans, integrating all our services into one device with a consistent cross-platform interface; and making our content and applications mobile," Patrick Esser, Cox president, said in prepared remarks before the Progress and Freedom Foundation's annual tech policy summit in Aspen, Colorado.
Cox, bidding as Cox Wireless, dropped more than $304 million in March for 22 licenses in the 700 MHz band, which is considered highly valuable for its wireless broadband capabilities.
Esser said Tuesday that Cox will invest a total of $500 million in wireless spectrum.
Esser acknowledged that wireless "is a hotly competitive, crowded marketplace" but said that Cox's "differentiated product" will help it capture 20 percent market share.
"Frankly, we're in a street fight today for customers in every single aspect of our business – from the Bells and the satellite guys, to the wireless carriers."
"Wireless is straight from our offensive playbook," he said. "It's an important innovation, a logical business evolution, and will maximize the immense power of Cox's greatest asset – the last mile of our robust broadband network."
Cox is also exploring home solutions like security applications, home health care, elderly monitoring and energy management, Esser said.
"The tru2Way open cable platform will mean the end of the set-top for some consumers," he said. "And new open source applications that tru2way enables will work across every device from any manufacturer, further blending the lines between your TV, computer and telephone."
In May, Cox joined with five other cable companies and Sony Electronics to agree on tru2way, a standard powered by CableLabs that will allow consumers to access interactive digital and high-definition video without the assistance of a set-top cable box.
Esser also urged lawmakers to take a hands-off approach when it comes to telecom regulation.
"Our industry's present regulatory climate is somewhat troubling," he said. "Being locked to government mandated business practices or chained to programming contract terms set by government arbiters could inflict more harm than good, serving only to choke investment and shackling innovation for future generations."
"In no uncertain terms, consumers – not lawmakers – should pick the competitive winners," Esser said
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