With Viagra topping the charts as the highest selling drug of all time, it’s obvious that in the pharmaceutical world, as in the rest of the world, sex sells. With that established, a male birth control pill could be the brass ring of the pharmaceutical world. Yet, despite recent advances in both hormone related pills that affect sperm production and medication that prevents ejaculation, the pill remains elusive. Furthermore, the endeavor has been plagued both by technical problems, like a high non-response rate, and social problems: some believe men will just tell women they are on the pill without actually taking it.

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