“MGD 64 is a sensible choice for consumers working hard to keep up with the pace of their life,” said Grant Leech, marketing director for the Miller Genuine Draft brand. “Whether they are out with a group of friends or taking a break at the end of the day, MGD 64 provides all of the great beer aroma and flavor consumers want but with about 35 percent fewer calories than the typical light beer.”The beer is being launched in a limited roll-out in the Midwest and some West Coast areas. Miller is saying they will also market MGD 64 to active places like health clubs and spas — pushing MGD 64 on the healthy beer drinker.
MGD 64 has 2.4 grams of carbohydrates per 12 ounce serving, which is just a bit more than Michelob Ultra’s 2.6 grams.
Miller offers the following comparisons:
- A 6 ounce glass of red wine contains 128 calories — twice the amount in MGD 64
- A 6 ounce gin and tonic contains 172 calories — almost three times as many calories as MGD 64
- A 6.5 ounce margarita contains 246 calories — nearly four times the calories of one MGD 64
According to Miller, MGD 64 was initially launched last summer in Madison, Wis. People liked it there, and they’re expanding it. But we’re not seeing it on the East Coast just yet
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