Kelley Blue Book launches site optimized for iPhone

Kelley Blue Book (KBB), the popular Web site that rates and provides information on motor vehicles, launched on Wednesday its new version that's optimized for iPhone's display (both the original and the iPhone 3G). The new site also works with iPod Touch.

iPhone users now can easily access KBB's new and used vehicle information on their device anywhere they go. The site appears as a Web application that looks and feels very much like an independent application that you buy from Apple's Apps Store. In addition, iPhone users also have the ability to view the Web site's videos, images, new car reviews and can submit free dealer price quotes.
I tried out the site with my iPhone 3G and really liked the way it's organized. In many ways I thought it was even better than the regular full version KBB site that you access from a computer: very straight forward and there was no clutter. The new site responded fast with the 3G connection, when I turned off the 3G, it was slower, as expected, but still acceptable.

To access the new site, all you have to do is type www.kbb.com on the phone's Safari browser, and you will be directed to the optimized Web site automatically. You will also have the option of accessing the full version of the site on the phone.